How Link Building provide Benefit to a Website

October 6, 2010 at 4:37 am · Filed under Uncategorized     

Link exchanges are a controversial topic in search engine optimization that produces a lot of discussion in SEO forums. A descriptive title for your website, not necessarily your domain name but the name you are branding your site with. Search engines want to display the most relevant search results with the most important websites ranked first. Link exchanges have been used by webmasters for years as a means of direct marketing. Webmasters look for ways to get a higher ranking with search engines and increasing traffic to their website every day.

Never post your website links to FFA, Guestbook, or other unrelated areas. Search Engines especially Google place great stock by the incoming links that a website has. It is unnatural for online businesses to get thousands of value business partners daily. A few good manners go a long, long way – an old concept but very applicable to modern Internet marketing and web site promotion strategies. There are those who think that anything that sends traffic away from your website is just not a good idea. One is through direct links, and the other is by increasing your page rank for SEO purposes.

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Search Engine Optimisation Made Simple

August 7, 2010 at 4:01 am · Filed under Uncategorized      Tagged

There’s nothing bigger than Search Engine Optimisation (SEO) when you talk about marketing online. This is because good sites no longer cut it; good content is subject to how well your website is placed and ranked on listings yielded from search engine queries. By following the principles and steps of SEO, you can not only create a site that turns up on critical top spots on search engines, but also make your site more accessible to your target.

SEO, in a nutshell, is capable not only of improving the position of your site on listings from search engine queries, but as a result of this, also increase the traffic going into your website. You already build awareness of your brand and even already convince your consumer to buy your product even before they enter your site. You increase your sales in the process.

Web design is integral in good Search Engine Optimisation. Keep off Flash movies, frames, Java script, or so-called image maps that confuse search engines and make it difficult to list your pages. If these, however, are already part of your current web design, you can find information as to how to best optimize their use through the Microsoft Small Business Center.

Every website is competing to gain dominance over a particular keyword, and the competition is fierce. As such, avoid generic words, and focus on specific keywords or their combinations that are able to encapsulate the identity of your business completely. Internalize your target audience, put yourself in their shoes, and think of what words they would normally relate to your business and would use when searching for your site. You can try WordTracker.com to find the best keywords you can use for your websites. Read the rest of this entry »

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Thematic Link Building – Link Building Strategies & Tactics

July 23, 2010 at 2:46 am · Filed under link building      Tagged

Link building, an exercise where the webmaster/ link building campaign manager attempts to get a large quantity of good quality inbound links to a website, is undoubtedly among the most important activities in a search engine optimization (SEO) campaign. In fact, the result of link building efforts could well be the tie-breaker for search engines when ranking two equally competent (in terms of content relevance) search engine friendly websites.
Many webmasters/ SEO professionals ignore the good quality aspect of link building and focus only on the quantity objective. As a result, they try to obtain links from any website that is willing to give a link. However, as search engines get smarter and their ranking algorithms more stringent, this approach can be quite counter-productive, or at best, totally ineffective. Therefore, in the overall gamut of link building, the PageRank of the linking page & site relevance plays a vital role. For example, one link from a PR3 link page could be equivalent to 15 links from a PR0 link page (an empirical statement without a mathematical basis). Likewise, a few links from sites that are topically very relevant are worth lots more than hundreds of links from completely irrelevant sites. Therefore, it is very crucial to focus on developing and executing a thematic link building campaign as part of the SEO efforts for a site.
As the name suggests, thematic link building is the process of obtaining links from sites that are thematically relevant with the recipient’s website. Obviously, this involves a lot more research effort and is quite labor intensive than just approaching any webmaster for a link.
I’ve listed below a couple of approaches in a series of steps to execute such a link building campaign. Note however, that such a campaign is slow and requires immense patience. Depending on where you are located, and the number of links you require to make a difference to your SEO campaign, the cost of following these approaches can be prohibitive (in terms of time and the effort versus result ratio). It will make sense, in such cases, to opt for offshore link building companies and professionals to execute the campaign, though it must be done with clear guidelines and agreement on the process to be followed and the quality considerations.
Approach 1 to thematic link building:
1. Analyze the objective, theme and content of the website for which link building is being done (parent website).
2. Shortlist the keywords revolving around the parent website’s theme.
3. Post a query in the search engines for the shortlisted keyword one by one.
4. Collate the top 100 websites showing up for these queries.
5. Analyze each of these websites and determine the best possible way of a possible inclusion of the parent website on the shortlisted website. This could be through a link addition on their resource page/ posting an article & getting the attribution for the same/ by posting a comment on their website.
6. Send a customized e-mail to the webmaster requesting for an addition of the link to your site(If the addition of the link is possible by submitting of a form or posting a comment, then you can skip this step).
7. Follow up with a reference to the original contact if you don’t hear back. However, don’t follow up more than thrice if you don’t get a response; this is a clear indication that the person on the other end is not interested.
Be careful in the selection of websites to be approached, you should not contact a direct competitor’s website prospecting for a link.
Approach 2 to thematic link building:
1. Analyze the objective, theme and content of the website for which link building is being done (parent website).
2. Visit Google search engine & using the “related” command, search for sites that are related to the parent website. (E.g. related: http://www.yourdomain.com). This would show the websites that are thematically relevant to that of the parent website Note that most of these websites would be direct business competitors to the parent website.
3. Collate these details in a spreadsheet.
4. Approach every website that is not a direct business competitor with the possible resource inclusion option.
5. If they are direct business competitors then visit siteexplorer.search.yahoo.com & enter these domains one by one
6. Goto the “inlinks” tab & select the option “Entire Website” & “Except from this domain”
7. This will show the external links to the shortlisted website
8. Save this using the “download TSV” option on siteexplorer.search.yahoo.com
9. Approach these websites with the possible resource inclusion option.
10. Note that after step no. 5 you can also use the “link” command on Google e.g. link: [http://www.prospectivedomain.com], this would provide lesser number of results OR you can use the website http://www.LinkPopularity.com for analyzing the backlinks of the shortlisted websites for Google, Yahoo & MSN.
11. After step no. 10, visit every website one by one for understanding the relevance & theme of the website and then proceed to step no. 11.
The two approaches mentioned above are not mutually exclusive and you can mix-and-match the steps to get optimal results.
We would also recommend that you also actively pursue “one-to-many” link building strategies such as press release distribution or content/ functionality syndication, viral marketing that are scalable are likely to yield faster results with link building.

Link building, an exercise where the webmaster/ link building campaign manager attempts to get a large quantity of good quality inbound links to a website, is undoubtedly among the most important activities in a search engine optimization (SEO) campaign. In fact, the result of link building efforts could well be the tie-breaker for search engines when ranking two equally competent (in terms of content relevance) search engine friendly websites.

Many webmasters/ SEO professionals ignore the good quality aspect of link building and focus only on the quantity objective. As a result, they try to obtain links from any website that is willing to give a link. However, as search engines get smarter and their ranking algorithms more stringent, this approach can be quite counter-productive, or at best, totally ineffective. Therefore, in the overall gamut of link building, the PageRank of the linking page & site relevance plays a vital role. For example, one link from a PR3 link page could be equivalent to 15 links from a PR0 link page (an empirical statement without a mathematical basis). Likewise, a few links from sites that are topically very relevant are worth lots more than hundreds of links from completely irrelevant sites. Therefore, it is very crucial to focus on developing and executing a thematic link building campaign as part of the SEO efforts for a site.

As the name suggests, thematic link building is the process of obtaining links from sites that are thematically relevant with the recipient’s website. Obviously, this involves a lot more research effort and is quite labor intensive than just approaching any webmaster for a link.

I’ve listed below a couple of approaches in a series of steps to execute such a link building campaign. Note however, that such a campaign is slow and requires immense patience. Depending on where you are located, and the number of links you require to make a difference to your SEO campaign, the cost of following these approaches can be prohibitive (in terms of time and the effort versus result ratio). It will make sense, in such cases, to opt for offshore link building companies and professionals to execute the campaign, though it must be done with clear guidelines and agreement on the process to be followed and the quality considerations.

Approach 1 to thematic link building:

1. Analyze the objective, theme and content of the website for which link building is being done (parent website).

2. Shortlist the keywords revolving around the parent website’s theme.

3. Post a query in the search engines for the shortlisted keyword one by one.

4. Collate the top 100 websites showing up for these queries.

5. Analyze each of these websites and determine the best possible way of a possible inclusion of the parent website on the shortlisted website. This could be through a link addition on their resource page/ posting an article & getting the attribution for the same/ by posting a comment on their website. Read the rest of this entry »

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Benefits Of One Way Link Building Services

May 28, 2008 at 12:15 pm · Filed under link building, search engine optimization      Tagged ,

How can one way link building services help you and your business? In the world of internet marketing you probably already know by now that it is a tough and very competitive world out there. There are millions of websites, literally, and each one of them are trying to get customers just as you are. While not all are trying to get the same customers as you are, they are all trying to get customers. Now, your customer base will be a competitive field as well. You have other competition and they do want the same customers.

What can you do? There is a method called search engine optimization. This method is a host of techniques that work together to boost your ranking on the search engine and get your website noticed by your customer base, people searching for your keyword. Now, the problem is that other websites are trying for good ranking on the same keyword, at the same time. They too are trying to implement a good search engine optimization plan.

One method of search engine optimization is using one way link building services. Google uses many different elements to determine page rank. Links are extremely important to Google and the more links you have pointing to your website the better off you are. However, it is not always as easy as that. One way links are very difficult to get and maintain.

There are certain criteria that need to be met. First, these links must be of high quality. The links cannot be placed on link farms; this can actually hurt your page rank. The higher the quality of the page your link sits on, the better it is for your ranking. The links must also be from different websites. This means that each website your link is on, must come from an IP address different from all of the others.

Furthermore, the links must be permanent and one way. At one point in time, reciprocal links were the most common. You link to an important website and they link back to you. However, now a days more importance is placed on one way links than any other type.

Because this is hard to achieve, you can take many advantages of one way link building services. These services are offered by individuals or companies that are experienced in building one way links. They have access to websites that are high quality and accept one way links. Using these services can get your links on websites with high ranks on Google, which is ultimately important.

Provided that you use one way link building services that are reputable and experienced, you will find that your own rank increases and your customers have a better ability to find you and your services. One way links are just one method of search engine optimization that can help increase your popularity in the search engines and ultimately increase your traffic, sales, and income all at the same time, which is important to any business.

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